Strategy
Does your business need AI, automation or a better process?
Decide where AI is worth the investment by comparing business value, existing systems, rules-based automation, delivery effort and the cost of ownership.
James Mark Lewis · Insights
Make informed decisions about AI.
Practical guidance on AI, ecommerce and digital decisions: commercial value, implementation, governance and the changes people need to make.
StrategyImplementationGovernancePeople & change
Questions worth working through
Follow via RSSStrategy
Where does AI earn its place in ecommerce?
Assess AI in ecommerce through contribution, customer experience and trading decisions, with practical ways to test value, sequence work and assign ownership.
Implementation
How should a business choose an AI platform?
Compare ChatGPT, Claude, Gemini, Grok, Microsoft tools and custom agents against business needs, integration, security, maintainability and total cost.
Implementation
How should retailers prepare for AI search and shopping?
Prepare your ecommerce business for AI search and shopping through reliable product information, useful buying journeys, clear ownership and commercial measures.
Governance
How should AI support ecommerce trading decisions?
Use AI to support ecommerce trading with trusted metrics, commercial judgement and clear authority over pricing, promotions, media spend and inventory.
Governance
What does practical AI governance look like?
Set useful AI rules for your business: clear owners, approved uses, appropriate data access, meaningful human review and a process for handling problems.
Apply it to your business
Work through your next decision.
Bring the business priority, the constraints and the questions you need answered. We can discuss what a useful first step looks like.