Who is responsible
James Mark Digital is operated by James Mark Lewis, ABN 74 875 842 482, based in Melbourne, Australia. In this policy, “I”, “me” and “my” refer to James Mark Lewis.
This policy covers this website, business enquiries and the administration of advisory and digital leadership services. Client engagements may have additional confidentiality and information-handling requirements agreed in writing.
For privacy questions or requests, email james.lewis@jamesmark.com.au.
AI Decision Brief
If you start a brief, I collect the contact and company details you submit at the start and the answers you subsequently choose to save. This includes partially completed briefs. The questions concern a business priority and the commercial, technology, governance and people considerations around it. Website, phone, role and additional context are optional. A saved brief also records progress, submission times, any request for a conversation, the notice version and the marketing preference you selected.
Cloudflare stores the submitted information and records needed to save progress and retry delivery. Make processes the information and transfers it to GoHighLevel, where a contact, prospect card and notes help me review the enquiry. You can read and save a completed brief on this site. Before a brief or discussion acknowledgement is emailed, you must verify the address you gave with a short-lived, single-use code. The verification email contains no brief answers. These messages are sent through GoHighLevel and a copy is kept in my mailbox. The brief uses defined rules to suggest areas for discussion from your answers. It does not send your answers to an AI model or automatically qualify you for an engagement. I use the information to understand your needs, consider the fit and respond where appropriate.
An essential, secure browser cookie gives access to a started brief for up to 30 minutes by default. You can choose to remember a private device for up to seven days. Saved details stay hidden until you choose to reopen the brief. Do not remember a shared device. Forget this device revokes this browser’s access and clears its cookie; it does not delete submitted business records. Contact me to request deletion. This cookie is separate from analytics and advertising permission. Unsaved typing is not sent as an assessment answer, and the assessment does not send your contact details or answers to analytics or advertising tools. Turnstile and other hosting protections process technical signals to help prevent abuse.
With your analytics permission, Google Analytics records visits to the brief and milestones such as starting, saving a section, completing the brief and requesting a conversation. These milestone events contain no answers, contact details or brief identifiers. Advertising tracking stays disabled throughout the brief. You can change your analytics choice through Privacy settings.
Marketing permission is optional and separate from starting the brief or requesting a conversation. The checkbox is unticked by default; existing opt-outs are preserved. Copies of saved information may remain in Cloudflare, Make processing records and GoHighLevel, so access, correction or deletion requests may involve more than one provider. The security, retention and overseas-processing information below also applies to the brief.
The privacy collection notice explains this at the point of collection. Please use general business context rather than passwords, customer records, staff information or confidential documents.
Information I collect
- Enquiry and contact details: your name, work email, company, role, phone number, service interests, preferred timing and information you choose to include in a message.
- Business records: correspondence, meeting arrangements, proposals, engagement details, invoices and payment records where relevant to our work together.
- Website information: technical details such as IP address, browser and device information, requested pages and security logs. Optional analytics and advertising tools can also collect cookie identifiers and browsing activity when you allow them.
- Your choices: privacy preferences and any marketing permissions you give or withdraw.
I generally collect information directly from you, through enquiries, email, conversations and engagements. I may also receive relevant details from an authorised business contact, a referral or a service provider involved in our work.
Please do not send passwords, sensitive personal information, customer records or confidential client documents through the enquiry form. We can agree an appropriate way to share information if an engagement requires it.
Online enquiries and spam protection
When you send the form, Formspark receives and stores your submitted details. Make transfers accepted enquiries to GoHighLevel for contact and enquiry records. I also receive an email notification through Google Workspace. The enquiry includes the source page and an enquiry reference to help trace delivery and handle duplicates.
Cloudflare Turnstile processes browser and connection signals, including your IP address, to distinguish people from automated traffic. Formspark's automatic OOPSpam filter checks submission content, your email address and IP address. Formspark may retain filtered submissions so that incorrectly filtered enquiries can be reviewed. These checks help protect the form and are used regardless of your optional tracking choice.
Your enquiry details are not sent to analytics or advertising tools by this form. Completing the form does not subscribe you to marketing. You can email me instead if you prefer not to use the online form.
The privacy collection notice explains the requested fields, why they are used and your choices.
How information is used
I use information to respond to enquiries, assess whether I can help, arrange conversations, deliver and administer agreed services, maintain business records and meet legal obligations. Technical information helps operate, secure and improve the website.
Where you allow optional tracking, it is used for the purposes described below. Making an enquiry does not automatically subscribe you to promotional emails. If you receive marketing from me, you can unsubscribe using the message’s opt-out option or by emailing me.
Who may receive information
I use Cloudflare for website hosting and security, Google Workspace for email, and GoHighLevel for customer records and follow-up. Other providers may support scheduling, accounting and the delivery of agreed work. Providers receive information relevant to the services they perform.
The online form also uses Formspark (privacy policy opens in a new tab) for receiving enquiries, Make (privacy notice opens in a new tab) for automation, Cloudflare Turnstile (privacy addendum opens in a new tab) for bot protection and OOPSpam (privacy policy opens in a new tab) for spam screening. Formspark, Make and GoHighLevel process the enquiry contents as described above.
Google and Meta receive website information only when the corresponding tracking tool is enabled and you allow that category. I may also disclose relevant information to professional advisors, authorised people involved in an engagement, or a regulator or other party where required or permitted by law. I do not sell enquiry contact lists.
Third-party websites and booking services have their own privacy practices. This policy does not control their separate collection of information.
Overseas processing
Some technology providers operate internationally, so information may be stored or accessed outside Australia, including in the United States. Processing locations depend on the provider, its subprocessors and the services in use. You can contact me for details about the providers relevant to your information.
Formspark states that its data is stored in Ireland and Germany. Its subprocessor list (opens in a new tab) identifies OOPSpam and Cloudflare Turnstile processing in the United States. These are not the only possible processing locations across the services used for your enquiry.
When selecting providers, I consider their privacy and security arrangements and any obligations that apply to the disclosure of personal information overseas.
Security and retention
I take reasonable steps to protect information from misuse, loss and unauthorised access, alteration or disclosure, including limiting access to people who need it for their work. No online service or transmission can be guaranteed completely secure.
I keep information for as long as reasonably needed for the purpose it was collected, an active engagement, required business records or applicable legal obligations. When it is no longer needed, I take reasonable steps to delete or de-identify it, subject to required retention and backup processes. You can ask about retention for your particular information.
Copies of an online enquiry may remain in the Formspark archive, notification emails, Make's processing records and GoHighLevel. A deletion request may therefore involve more than one service. Provider security logs and backups may have separate retention arrangements; completing the form does not mean every copy is deleted after a fixed period.
Access, correction and privacy complaints
You can ask what personal information I hold about you, request access or correction, or ask for information to be deleted where it is no longer needed. I may need to verify your identity before acting on a request. If information must be retained or a request cannot be fulfilled, I will explain why.
Please send privacy concerns to james.lewis@jamesmark.com.au, with enough detail for me to investigate. I aim to respond within 30 days. If I need longer, I will let you know.
If your concern remains unresolved, the Office of the Australian Information Commissioner (opens in a new tab) can provide information about privacy complaints and whether it can consider your matter.
Updates to this policy
I may update this policy when the website, services, providers or relevant requirements change. The date above identifies the latest version. The privacy collection notice gives a shorter explanation of what happens when you make an enquiry.