Retail, from register to revenue.
I’ve worked my way up from the shop floor to owning digital P&Ls at major Australian retailers. So I know what a new system does to targets, the trading week and the people who have to use it on a Monday morning.
When we work together, you work directly with me.
Career
- 2009 to 2014Aussie DisposalsStore Manager, then Ecommerce ManagerRan four retail stores, then moved into ecommerce, running digital marketing and the Magento store.
- 2014 to 2018Frontline StoresEcommerce Coordinator, then Digital & Ecommerce ManagerBuilt the digital team and a shared ecommerce platform used by 700 retail members.
- 2018 to 2019CanningvaleChannel & Partnerships ManagerLed the B2B digital roadmap and landed the Netball Australia partnership.
- 2019 to 2020BSB PacificDigital Project Manager, contractRan digital across three brands, from sales and marketing to development and ecommerce.
- 2020 to 2024Baby BuntingEcommerce ManagerGrew annual online revenue from $56M to $113M, put AI search and merchandising into production and grew the team from three to eight.
- 2025Kmart AustraliaSenior Online Trade & Strategy Manager, contractOwned the online trade plan and delivered $9M+ above the FY25 budget.
- 2025 to nowJames Mark DigitalFounderAI advisory and digital leadership for retail and consumer brands.
From the people I’ve worked with · digital and ecommerce roles
He established many important relationships with various technical partners. His communication skills were always outstanding, both verbal and written. His stakeholder management skills were always excellent.
What stood out most was his ability to connect the dots between data, customer needs, and commercial outcomes, always pushing for measurable results. As a manager, he was both supportive and sharp, providing clear direction while empowering the team to grow.
Start with the problem.
Tell me what you want to improve, what you’ve tried and where you’re stuck. We’ll work out whether I can help and what a useful first step looks like.